Farm Direct Partners Names Grant Hill Senior Director of Business Development and Announces Strategic Expansion

Farm Direct Partners (FDP), one of the country’s leading integrated lime suppliers, has appointed Grant Hill as Senior Director of Business Development as the company expands its core lime business and invests in the infrastructure, production and commercial leadership needed to launch year-round avocado, lemon and tropical produce programs.

A New Chapter in Business Development

Hill will lead strategic business development and help expand FDP’s relationships with national and regional retail, club, foodservice and wholesale customers. Working across sales, procurement, operations and logistics, he will develop programs around each customer’s volume, specifications, packaging, distribution and performance requirements.

Hill brings more than 15 years of experience in sales leadership, national account development and strategic program growth. During his tenure with US Foods and Amerifresh, he held senior leadership roles across national sales, business development and sales operations. He worked with customers, suppliers and cross-functional teams to develop scalable retail and foodservice programs, improve forecasting and execution, and align sourcing and operational capabilities with evolving customer requirements.

“Grant brings a rare combination of customer insight, disciplined sales leadership and hands-on produce experience,” said Dax Cooke, founder and CEO of Farm Direct Partners. “He understands how to connect origin capabilities with customer requirements and align sales, procurement, operations and logistics around a single program. His appointment comes at an important time as we continue growing our lime business and launch year-round avocado, lemon and tropical produce programs.”

Building Greater Supply Security

FDP’s expanded McAllen operation will serve as a critical gateway for produce entering the United States from Mexico and South America. The additional capacity will support higher volumes, cold storage, quality control, repacking, bagging and regional distribution.

In Mexico, FDP is investing in farming and packing capabilities that will increase available volume and provide greater control over harvest timing, quality, food safety, customer specifications and shipping schedules. Mexican production will complement FDP’s established programs from Colombia and Peru. By coordinating multiple origins and seasonal transitions, the company can reduce dependence on any single growing region and provide customers with greater supply security throughout the year.

“This expansion is not simply about moving more product,” Cooke said. “It is about building stronger produce programs. By combining increased farming and packing capacity in Mexico with supply from Colombia and Peru—and positioning that product through our expanded Texas operation—we can offer greater volume, more flexibility and a more resilient year-round supply strategy.”

Expanding Beyond Limes

Limes will remain at the center of Farm Direct Partners’ business. The company continues to expand its lime supply, packaging and distribution capabilities to support growing retail, club, foodservice and wholesale demand.

Building on that foundation, FDP is launching year-round avocado, lemon and tropical produce programs. Each offering will combine multi-origin sourcing, seasonal planning, customer-specific packaging, food-safety oversight and coordinated logistics.

Rather than approaching produce as a series of individual transactions, FDP builds programs around customer demand, quality standards, packaging requirements and economics. This approach allows the company to adjust its origin mix as production cycles and market conditions change, helping customers maintain volume, quality and performance throughout the year.

About Farm Direct Partners

Farm Direct Partners is one of the country’s leading integrated lime suppliers, providing year-round programs to national retailers, club stores, foodservice organizations, wholesalers and private-label customers. FDP connects farming and multi-origin sourcing with packing, packaging, food safety, quality control, warehousing, logistics and distribution.